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Vans Ultrarange | Summer '18


I photographed Vans’ new line of Ultrarange shoes for Spring ’18. Assets were used for print advertising, web, social, in-store displays and point of purchase. Shot on location in Panama. 

Producer: Nate Rogers
Art Direction: Shawn Knight
Models: Nathan Florence, Wyatt McHale
King of Stoke: Daniel Russo

 A photo by Mark McInnis of some vans shoes in a reflection with a prop plane in the background.

A photo by Mark McInnis of some vans shoes in a reflection with a prop plane in the background.

 A photo by Mark McInnis of two men walking beneath a white and pink building with pigeons flying.

A photo by Mark McInnis of two men walking beneath a white and pink building with pigeons flying.

 A photo by Mark McInnis of a man wearing vans petting cats.

A photo by Mark McInnis of a man wearing vans petting cats.

 A photo by Mark McInnis of a man tying their black Vans shoes.

A photo by Mark McInnis of a man tying their black Vans shoes.

 A photo by Mark McInnis of a man wearing Vans walking on a ledge.

A photo by Mark McInnis of a man wearing Vans walking on a ledge.

 A side by side photo by Mark McInnis of some navy blue Vans.

A side by side photo by Mark McInnis of some navy blue Vans.

 A photo by Mark McInnis of a man sitting on a wall wearing Vans.

A photo by Mark McInnis of a man sitting on a wall wearing Vans.

 A photo by Mark McInnis of two men walking down a walkway in a city.

A photo by Mark McInnis of two men walking down a walkway in a city.

 A photo by Mark McInnis of a pair of navy Vans shoes.

A photo by Mark McInnis of a pair of navy Vans shoes.

 A photo by Mark McInnis of two surfers pulling surfboard bags toward a small plane.

A photo by Mark McInnis of two surfers pulling surfboard bags toward a small plane.

 A photo by Mark McInnis of a surfer getting barreled in tropical water.

A photo by Mark McInnis of a surfer getting barreled in tropical water.

 A photo by Mark McInnis of a surfer in a barrel wearing boardshorts.

A photo by Mark McInnis of a surfer in a barrel wearing boardshorts.

 A photo by Mark McInnis of a surfer wearing Vans shoes walking with their surfboard.

A photo by Mark McInnis of a surfer wearing Vans shoes walking with their surfboard.

 A photo by Mark McInnis of some vans shoes next to the tail of a surfboard.

A photo by Mark McInnis of some vans shoes next to the tail of a surfboard.

 A photo by Mark McInnis of two surfer running into the water.

A photo by Mark McInnis of two surfer running into the water.

 A photo by Mark McInnis of some black vans from a POV position.

A photo by Mark McInnis of some black vans from a POV position.

 A photo by Mark McInnis of some black Vans sitting on a sand covered tire.

A photo by Mark McInnis of some black Vans sitting on a sand covered tire.

 A photo by Mark McInnis of two surfers walking down a sandy path wearing Vans.

A photo by Mark McInnis of two surfers walking down a sandy path wearing Vans.

 A photo by Mark McInnis of an empty barreling wave with tropical trees in the background.

A photo by Mark McInnis of an empty barreling wave with tropical trees in the background.

 A photo by Mark McInnis of a surfer deep in the barrel.

A photo by Mark McInnis of a surfer deep in the barrel.

 A photo by Mark McInnis of a surfer paddling over a monster barreling wave.

A photo by Mark McInnis of a surfer paddling over a monster barreling wave.

 A photo by Mark McInnis of a surfer backdooring a barreliong wave.

A photo by Mark McInnis of a surfer backdooring a barreliong wave.